Digital marketing for Lake Erie businesses
Local search, Google profile management, AI answers, YouTube, email, and social media for small businesses and nonprofits. Example prices are right on this page so you know what to expect.
How it works
Tell us about your business
What you want more of, the area you serve, what you've tried, and a rough monthly budget.
About two minutesGet your free snapshot
A written report showing what's working, what isn't, and what we'd fix first.
Within one business dayStart a 90-day pilot
A written proposal shaped around your goals and where you stand against local competitors. We record your starting numbers on day one. The pilot is a 90-day minimum.
Three monthsSee the difference
A plain report each month comparing your results with where you started.
Month to month afterMarketing plans and prices
Every plan is shaped by your goals and your local competition. These are typical starting points rather than fixed packages. Your proposal confirms the scope and price in writing before anything begins.
1. Get found 2. Become the answer 3. Bring them back 4. Stay top of mind
Local search and Google profile
Show up on the map when someone nearby searches for what you do. The fastest route to more calls.
Plus a one-time setup, typically $250
- Profile kept current with services, hours, holiday hours, photos, and posts
- A ready-to-send review request with your review link, and replies drafted for your approval
- Matching listings on Google, Apple, Bing, Yelp, and local directories
- Monthly map report with calls and direction requests
Just want it set up once? A one-time Google profile setup is $250, and if you start Local search within 60 days, there’s no second setup fee.
AI answers and articles
Become the business ChatGPT, Gemini, and Google's AI recommend, with articles that answer what your customers ask.
Works best once your Google profile is solid
- Two articles a month for your website, written in your voice from what you know
- Monthly check of the questions your customers actually ask
- Pitches to local press and the directories AI tools cite
- Month-over-month report, question by question
Email marketing
Turn website inquiries and past customers into repeat business.
Plus a one-time setup, typically $199, if you need a template
- One email a month to your list, written from your news and seasons
- Website sign-up and inquiry forms connected to your list
- A welcome email for new sign-ups, kept current
- List cleanup and a monthly report with opens, clicks, and any replies or inquiries the emails brought in
Social media
Stay in front of past and future customers in your voice. Nothing posts until you approve it.
No setup fee
- Eight posts a month for Facebook and Instagram, about two a week
- Short prompts you answer by voice memo, and we do the writing
- A content calendar you can see and approve
- Your articles and emails reshared as posts when you have both
YouTube and video
Answer your customers' questions on video so you show up on YouTube, in Google's video results, and in AI answers.
- One 3 to 8 minute answer video a month, scripted by us from the questions your customers ask
- Two or three Shorts cut from each video
- Titles, descriptions, chapters, and captions written for search
- Each video added to the matching page on your website and shared to your Google profile
- You review each video before it goes up, with two rounds of changes included
You film it
Film on your phone from our script and shot list. We edit, publish, and report.
We film it with you
One filming visit a month with our stabilizer, wireless microphones, and pro phone camera. We edit, publish, and report.
Plus a one-time channel setup, typically $199. Need photos or video for your website without a plan? A single filming visit is $250, with up to two hours on site and edited photos or a short edited video.
Seasonal ads
Google and Facebook campaigns around a date like winterization, a festival weekend, or spring openings.
- A campaign plan with one goal, the towns you serve, a set budget, and start and end dates (usually two to eight weeks)
- Ad copy and image ads made from your photos
- Call and form tracking so every lead from the ads is counted
- Weekly checks and adjustments to the budget, keywords, and ads
- A wrap-up report with calls, forms, and what each one cost
Campaign management
While the campaign runs, plus a $150 setup and your ad budget, which you pay directly to Google or Meta. Most local campaigns start with an ad budget of $500 to $1,500 a month.
The starting price covers one platform. Running on both Google and Facebook, or testing more ads, is quoted in writing before anything runs.
Busy season coming? Start before it does.
Four months of help getting found before your busy season, usually March to June. Made for ice cream stands, restaurants, cottage rentals, festivals, and other seasonal businesses.
- Everything in Local search and Google profile
- One seasonal ad campaign on one platform, with call and form tracking
- Two emails to your customer list: a “we’re open” email and a mid-season offer or event
- A season wrap-up report with calls, direction requests, form requests, and cost per lead against your starting numbers
Seasonal Opener
For four months. Plus setups: Google profile $250 (skipped if it’s already done), ads $150, and an email template $199 if you need one. Ad budget is separate. Bought separately, the same pieces are $970 a month.
After the season, keep your profile current for $95 a month with Off-season upkeep: off-season and holiday hours kept right, one Google post a month, review reply drafts, and a short map snapshot.
Nonprofit rate
For registered nonprofits, churches, and historical societies.
Example starting prices as of September 2026. Outside tool and listing fees, like Mailchimp, directory submissions, or call tracking, are billed at cost. Your plan and price depend on your goals and competition.
Why we start with 90 days
Ninety days is long enough to see a trend and short enough that you're never locked in.
Early wins, then momentum
Google profile changes often show in your map numbers within a few weeks. Content and search work usually take two to three months.
Measured from day one
We record your starting numbers from your own Google and website data, and each report explains what moved and why.
90 days, then month to month
The pilot is a 90-day minimum. After that it's month to month and you can cancel in writing anytime.
Your accounts stay yours
We work through access you grant, never your passwords. You can remove us with one click.
Common questions
Is the Local Snapshot really free?
Sure is! We'd rather show you what we can do than tell you, so there's nothing to pay and nothing to sign. A person reviews every snapshot before it goes out, and you can use it whether or not you hire us.
How long until I see results?
Google profile fixes often show in your map numbers within a few weeks. Content and search work usually take two to three months. That's why the pilot runs 90 days and every monthly report compares against your starting numbers.
What does the local search setup fee cover?
The first month's heavier work: cleaning up duplicate or outdated listings, completing your Google profile, and recording your starting numbers so every report after that has something to compare against.
Do I have to be on camera for YouTube?
No. Plenty of good videos show your hands, your work, or your team while you explain. If you'd rather not film at all, we can come to you and handle the filming.
Do I need a website before I start marketing?
No. Google profile and local search work can start first, and plenty of customers find a business from the map alone. We'll tell you whether a website is worth adding and when. If it is, a one-page starter site is $850.
How much should I spend on ads?
Most local campaigns start with an ad budget of $500 to $1,500 a month, paid directly to Google or Meta. That's on top of campaign management, which starts at $300 a month while the campaign runs, plus a $150 setup. Clicks cost less around Lake Erie than in big cities, so a smaller budget goes further. We'll suggest a number for your goal and towns before anything runs.
Can you guarantee a first-page ranking or an AI mention?
No, and nobody can promise that. What we promise is the work: a complete profile, listings that match, pages that answer the questions customers ask, and a monthly report that shows whether it's moving.
What access will you need?
Manager access to your Google Business Profile and a user on your Google Analytics. For social or ads we also need partner access in your Meta Business account. We send a short checklist with a recording for each one. We never ask for passwords.
What areas do you serve?
We're based in Port Clinton and work with businesses across Ottawa, Erie, and Sandusky counties. That includes Catawba Island, Marblehead, Lakeside, Oak Harbor, Sandusky, Fremont, and Huron.
Request your free Local Snapshot
Tell us a little about your business. We won't add you to a mailing list.
No website yet, locked out of your accounts, or need something else? Send us a note and we'll reply in writing within one business day.